Stride, Inc.
This listing was posted on Stride, Inc. (via Broadbean).
Paid Media Specialist
Location:
Richmond, VA
Description:
Job DescriptionOver 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.Stride, Inc. is seeking a digital marketing professional to drive significant revenue growth across our lines of business including Career Learning and General Education.Stride is looking for a paid media professional to broaden the efficiency and scale of the display, paid social & digital video marketing channels across all lines of business. Reporting to and collaborating with the Senior Manager, Paid Media, the Paid Media Specialist is responsible for the hands-on execution of display, paid social, and/or digital video across multiple platforms.This position requires an individual who is analytically minded, data-driven in their decision-making process and familiar with marketing technologies. This role must understand digital marketing best practices with an innate curiosity to continually investigate new trends and disruptive approaches to improve the company's acquisition results. The Paid Media Specialist will be expected to work closely and collaborate with external partners to test new strategies, as well as with the internal brand and creative teams to manage a cadence of creative testing.ESSENTIAL FUNCTIONS:Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. * Responsible for hands-on optimization of paid display, paid social, and digital video campaigns across multiple lines of business and multiple platforms including Meta, Google Display Network, Google Discovery, YouTube, CTV, and/or OTT. * Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease cost per lead, increase ROI, grow volume and budgets, and reach business objectives. * Working with Senior Manager, Paid Media on execution of digital strategy across platforms and all lines of business utilizing the latest technologies and best practices. * Work to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations. * Regularly report on channels' performance and make recommendations for both scale and efficiency improvements. * Work closely with Senior Manager, Paid Media to ensure campaigns have message optimization and creative alignment throughout peak and off-season. * Optimize account/campaign structure that services geo-specific and line of business needs while adhering to channel-specific best practices * Work with Senior Manager, Paid Media and analytics team to develop ways to evaluate media channels beyond last click attribution. * Analyze A/B testing discipline using recommended framework.Supervisory Responsibilities:This position has no formal supervisory responsibilities.MINIMUM REQUIRED QUALIFICATIONS: * 1-4 Years Digital Marketing experience OR * Equivalent combination of education and experienceCertificates and Licenses: Meta (Facebook) Ads certification will need to be attained if not already completed * Google Ads certification(s) a plusOTHER REQUIRED QUALIFICATIONS: * Experience in a B2C growth-oriented environment * 1-2 years hands-on paid media experience, agency experience a plus * Proven track record of success and driving efficient growth in paid social and display channels, including programmatic display * Hands-on experience in multiple display and video platforms and campaign types, including but not limited to: Meta, Google Display Network, Google Discovery, Yahoo!, MSN, YouTube, Hulu, exchanges, ad networks, and DSPs * Ability to gain useful consumer and brand insights using platform data * MS 365; Web proficiency * Desire for continuous learning and professional development * Ability to travel on occasion as needed * Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency. * Ability to clear required background checkWORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. * This position is virtual and open to residents of the 50 states, D.C.Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.We anticipate the salary range to be $49,983 to $99,095.25. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions.Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.Job TypeRegularThe above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Company:
Stride
Posted:
May 7 on Broadbean
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More About this Listing: Paid Media Specialist
Paid Media Specialist is a Teaching Paid Media Specialist Job at Stride located in Richmond VA. Find other listings like Paid Media Specialist by searching Oodle for Teaching Paid Media Specialist Jobs.
Paid Media Specialist is a Teaching Paid Media Specialist Job at Stride located in Richmond VA. Find other listings like Paid Media Specialist by searching Oodle for Teaching Paid Media Specialist Jobs.